BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals

The landscape of crypto-sports partnerships has shifted from impulsive endorsements to a more strategic and reputation-focused approach. Aaryn Ling of BTCC Exchange emphasizes the importance of athletes understanding the projects they endorse. A New Era for Crypto-Sports Endorsements The world of crypto-sports partnerships, once a whirlwind of flashy endorsements and impulsive deals, has undergone a […]



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